Web Content Management

Website Content Management

• The separation of look and feel from navigation and content.
• Web content workflow and approval.
• Detailed audit trails and versioning.
• Scalability and reliability.

With a CMS, IT’s responsibility becomes simply the implementation and management of a web content management platform. And that is definitely considered an IT strength. IT personnel are not responsible for publishing, approving and managing content. Content creation, approval and management become the responsibility of the content creators: departments such as human resources, public relations, marketing, operations, finance, investor relations and sales. In some cases, IT may be directly responsible for Web content where they are the subject matter experts such as help desk procedures and network security.

An effective CMS is an easy to use Web-based application that allows content owners to collaborate on the ongoing content creation, management and publication of all types of content. The process must be simple to reduce complexity so content owners and writers can easily publish to the Web. Content owners should be able to update and add content any time and from anywhere through a simple user interface. In some content management systems, the process is as simple as cutting and pasting from Microsoft Word or working directly with the built-in editor interface and then clicking save.

For a Web content management system to succeed, it is critical that IT allow the operating departments to take the lead. The ownership and accountability for Web content must reside with the content publishers. To ensure this, it is important that the end user help establish the look and feel of the site, as well as the navigation and workflow approval processes. The most successful CMS implementations are those where the role of IT personnel is limited to providing a solid technical platform with comprehensive security and backups. Now that’s an ideal outcome.

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Web Content Management

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